Unlock high performance marketing & protect patient privacy

About Freshpaint

Freshpaint is a healthcare privacy platform that bridges the gap between patient privacy and digital marketing. As healthcare marketers, you need to collect and use data to drive performance, but you have to do it in a HIPAA-compliant way. Freshpaint replaces all unsafe tracking technologies with a BAA-protected platform, ensuring sensitive data is never shared with tools that aren't HIPAA-compliant. Freshpaint blocks data to any non-compliant tool by default, reducing compliance risks caused by human error. It creates an anonymous identification for every visitor, so you can still get a complete view of the customer journey while protecting privacy. Freshpaint's secure server-side connections also make sure tools like Google Analytics and Google Ads work as expected without giving them access to sensitive data. By leveraging your current Google Tag Manager setup, Freshpaint can help get all of your existing tools up and running again without a big time investment. Freshpaint enables healthcare companies to collect, safeguard, and activate customer data across their entire marketing stack, improving patient lifetime value and building lasting relationships through better customer journey marketing.

• BAA Supported Platform

  Freshpaint signs a Business Associate Agreement (BAA) with healthcare organizations to enable HIPAA-compliant data collection.

• Safe by Default Approach

  Freshpaint blocks data to any non-compliant tool by default, reducing compliance risks caused by human error.

• Complete Visitor Journey

  Freshpaint creates an anonymous identification for every visitor, allowing a complete view of the customer journey while protecting privacy.

• Secure Server-Side Connections

  Freshpaint's secure server-side connections ensure tools like Google Analytics and Google Ads work as expected without giving them access to sensitive data.

• Web Tracker Manager

  Freshpaint gives you better visibility into the trackers installed across your website, allowing you to quickly make HIPAA-compliant decisions.