Ad Technology for Professionals

About Ocamba

Ocamba is a comprehensive suite of enterprise management applications designed to revolutionize the world of digital advertising and marketing. With its powerful ad-serving, push messaging, and advanced analytics capabilities, Ocamba empowers businesses to engage their target audience like never before. At the heart of Ocamba's offering is its real-time engagement and analytics platform, which allows marketers to evaluate the success of their campaigns with detailed user interaction reports. Through customizable push notifications, businesses can seamlessly deliver personalized content, promotions, and updates to their customers, driving increased engagement and driving them to the desired content. But Ocamba's true innovation lies in its RTB (Real-Time Bidding) Exchange, a cutting-edge marketplace where publishers and demand partners can buy and sell ad space through real-time auctions. This open platform not only helps publishers maximize the value of their ad inventory, but also enables advertisers to reduce costs by avoiding wasteful bulk ad buys, targeting only the most relevant users. With over 15 years of industry experience and a team of dedicated professionals, Ocamba is committed to providing its customers with the tools and insights they need to thrive in the ever-evolving digital landscape. Whether you're a publisher looking to optimize your ad revenue or an advertiser seeking to reach your target audience with precision, Ocamba is the complete solution you've been searching for.

• Automated Bidding

  An efficient and cost-effective tool to track ad requests, win rates, volume, impressions, and sources to monetize a wider audience.

• Audience Targeting

  Precisely target your ads to specific audience segments based on factors like location, device, browser, user behavior, and more to ensure your ads are shown to the most relevant users.

• Real-Time Reporting

  Monitor the performance of your ad campaigns in real-time with detailed reports on metrics like impressions, clicks, CTR, revenue, and more to optimize your strategy.

• A/B Testing

  Experiment with different ad creatives, placements, and targeting to determine the most effective combination for your audience and maximize your campaign performance.

• External Demand Integration

  Easily integrate with leading ad networks and exchanges like Taboola, Zeropark, AdMaven, and more to maximize the value of your ad inventory and increase your revenue.

• Custom Ad Formats

  Create and customize a variety of ad formats, including display, native, push notifications, and smart links, to provide the best user experience and maximize engagement.