The home for great writers and readers

About Substack

Substack is a platform that empowers independent writers, creators, and podcasters to build their own subscription-based media businesses. It provides a simple, all-in-one solution that combines a personal website, blog, email newsletter, and podcast hosting - without the need for technical expertise. The platform was created to address the challenges faced by many writers and creators who struggle to build sustainable careers and maintain direct relationships with their audiences. Traditional media models often leave creatives with little control over their content, intellectual property, and revenue streams. Substack aims to change that by giving writers and creators full ownership and editorial control over their work. By using Substack, writers and creators can easily start their own subscription-based publications and connect directly with their audience. Readers can pay to subscribe and access exclusive content, while creators retain complete control over their mailing lists and earnings. Substack also helps grow audiences by featuring top publications on its network and providing marketing support. Substack's target audience includes a wide range of independent writers, journalists, podcasters, and other creative professionals who want to build their own media businesses and cultivate loyal followings. The platform's simplicity, flexibility, and creator-centric approach make it an attractive option for those seeking an alternative to traditional publishing and advertising-based models.

• Recommendations

  Substack's Recommendations is a human-powered system that helps writers suggest other writers to their readers via the subscribe flow, on their homepages, and in automated emails. Substack writers have called this feature "game changing" and industry analysts have called it an "unfair advantage."

• Guest posts, mentions, and cross-posts

  Substack offers tools that make it easy for writers to collaborate and lift each other up through sharing each other's work: Cross-posting, guest posts, mentions, and publication and post embeds.

• Referrals

  Substack's referral tools - Subscriber Referrals and Gift Referrals - are custom-made for subscription publishers, allowing you to grow your readership through the quality of your work.

• Boost

  Substack Boost is like having a secret growth team that puts Substack's data and expertise to work without you having to lift a finger. Boost uses discounts and special offers at the right moment to maximize revenue.

• Reader apps

  The Substack web reader and iOS and Android apps are full of interactive discovery features—from search to leaderboards to reader profiles—that make it one-tap easy for new readers to find and subscribe to your publication. More than 25% of subscriptions originate from Substack's apps.

• SEO

  Publishers on Substack get a dedicated SEO team focused on making Substack publications appear higher in search rankings. Substack's advanced SEO tools are designed to offer customization where it counts.