Video for business is our business

About Wistia

Wistia is a comprehensive video marketing platform that empowers businesses to create, host, market, and analyze their video content. Designed for professionals with no prior video experience, Wistia's intuitive tools make it easy to produce high-quality videos directly from a laptop. With Wistia, users can capture their face, screen, or both, then quickly edit and polish the footage, adding music, customizing the layout, and streamlining feedback and approvals. Once videos are created, Wistia provides a centralized hub to manage and distribute the content. The platform helps users stay organized by offering customizable folders, tags, and filters, while also allowing them to brand the video player with their company's colors and logo. Wistia makes it simple to embed videos anywhere on a website, ensuring reliable playback across devices. Beyond just hosting and managing videos, Wistia offers a suite of powerful marketing features. Users can leverage Wistia to host engaging webinars complete with audience interaction, capture leads through email collection forms, and build custom video galleries and branded series pages. The platform's advanced analytics provide deep insights into viewer engagement, allowing businesses to optimize their video strategy and drive real results. Wistia is the all-in-one solution for businesses looking to elevate their video marketing efforts. By streamlining the entire video lifecycle, from creation to distribution and analysis, Wistia empowers teams to create professional-quality content, engage their audience, and achieve their marketing goals.

• Video Recording

  Wistia's browser-based software allows users to easily capture their face, screen, or both to create professional-quality videos without any prior experience. The recording feature provides a simple and intuitive interface for recording video content.

• Video Editing

  Wistia's video editing tools make it easy to trim and polish videos. Users can fix mistakes, pull clips for social media, add music, customize the layout, and perform other editing tasks to enhance their video content.

• Collaboration

  Wistia streamlines the video production process by allowing teams to provide feedback and approvals through time-stamped comments all in one place. This feature helps to speed up the review and approval process for video content.

• Video Hosting

  Wistia provides a centralized hub for users to upload, store, and manage all of their video content. The platform helps users stay organized and find their videos faster through features like customizable folders, tags, and filters.

• Video Player Customization

  Wistia allows users to customize the appearance of their video player by using their brand colors, adding their company's logo, and selecting the playback controls they want to display.

• Video Embedding

  Wistia provides an easy way for users to embed their videos anywhere on their website by simply copying and pasting the provided embed code. This ensures reliable playback on any device.

• Webinar Hosting

  Wistia's webinar hosting feature allows users to create engaging, on-brand webinars complete with Q&A, polling, and audience chat functionality. The platform also enables users to keep the leads flowing with on-demand recordings of the webinars.

• Lead Generation

  Wistia provides tools for capturing and nurturing leads, including email collection forms and integrations with popular marketing automation platforms.

• Video Galleries

  Wistia's Channels feature allows users to easily create stunning pages for showcasing their videos, podcasts, or branded video series without any coding required.

• Video Analytics

  Wistia offers advanced video analytics capabilities, including engagement graphs, video heatmaps, A/B testing, and data integration with users' marketing technology stack to help them understand video performance and make data-driven decisions.

• Marketing Automation Integrations

  Wistia integrates with popular marketing automation platforms like HubSpot, Marketo, and Pardot, allowing users to seamlessly incorporate video into their marketing and sales workflows.