Adsbot

I have tested AdsBot across several accounts and, frankly, I'm not happy with the performance. The tool often offers advice that seems almost recklessly off the mark. Its functionality for identifying negative keywords is the most intuitive part; however, even here the results can be questionable. In five out of eight accounts, the tool suggested that we classify some of our top-performing keywords as negative. This could have led to significant campaign setbacks.

While the interface for managing negative keywords is straightforward, the quality of the suggestions requires careful scrutiny. Currently, if I still need to manually review everything to ensure accuracy, I might as well stick to Google Ads directly without the need for an intermediary tool. There's potential here, but as it stands, the tool needs improvements to truly add value. I hope to see enhancements in future updates that might make the tool more reliable and less of a risk to our campaigns.