A Google Analytics alternative that’s simple & privacy-first

About Fathom Analytics

Fathom Analytics is a revolutionary web analytics software that prioritizes simplicity, accuracy, and user privacy. Tired of complex and invasive analytics tools, the creators of Fathom set out to provide a better alternative that respects users' digital privacy while delivering essential website data. Fathom Analytics offers a straightforward solution that blocks bots and spam traffic, ensuring that users receive accurate and meaningful data without compromising privacy. With a commitment to compliance with privacy laws like GDPR and a focus on ease of use, Fathom Analytics has become the go-to choice for companies looking for reliable and privacy-focused analytics.

• Real-time metrics

  Fathom Analytics provides real-time metrics, processing data instantly so users can see it reflected in their stats immediately. This feature contrasts with Google Analytics, which can take 24-48 hours to process and display data.

• Instant filters

  Users can add filters to any piece of data in Fathom Analytics to drill down and gain insights. For example, users can filter to see how many people from Twitter signed up for a newsletter or track the conversion rates of ad campaigns.

• Event conversions

  Fathom Analytics allows users to set up custom events for actions like button clicks, form submissions, and ecommerce transactions with revenue. Users can even assign different currencies to each event.

• UTMs & Campaigns

  With Fathom Analytics, users can utilize UTMs to track the performance of campaigns and identify which campaigns led to the highest gains for their company. UTMs can also be used to track clicks from email newsletters across various platforms.

• Site totals

  Fathom Analytics offers a snapshot of live visitors and totals on the dashboard. Users can view metrics such as visitors, views, average time on site, bounce rate, and event completions based on the selected date range.