When I first got this, I paired it with neuron writer and found it pretty easy to score better than most of the competition, which was brilliant for SEO.
The problem came when you attempted to read what it generated.
I found it repeated itself and was jam-packed full of cliches and all the stuff that is instantly recognisable as AI generated.... In the realm of.... You know the score.
So I did try and use the custom prompts to get it to create something a bit more readable, but this became quite a chore. You would spend ages trying to coach it into writing your way. I created a collection of prompts to give it so it would sound a bit more like a normal human being and that kind of worked.
So if you are looking for something just to get a high SEO score and don't really need people to read the text, this could still be a great tool for you.
The keyword research angle would have been amazing. Unfortunately, just about every single keyword I search for returned zero results, whereas if you used one of dedicated tools, you may get a few hundred back. I am a photographer and common terms like "commercial photographer", when you add a town to it like Manchester or Leeds in the UK, would return zero keywords. So it ended up being a complete red herring and I never used it.
All that said, I probably used it for a few months writing blogs which do score fairly highly, but like I say, are a very challenging read!
I guess if they continued developing the tool it would hopefully have become something wonderful but I've not seen anything updated since I got it.
I keep checking back to see if anything has changed now and then and even generate a blog, but I never use it because it's just AI verbiage which is instantly spottable and unpleasant to to read.