The product works really well to identify opportunities to help your content rank. We bought the cheapest version which doesn't have the AI integrations. It means that there's a little bit of faffing around between ChatGPT and the content, but it's still all possible, and we have found a lot of our content ranks on the first page. It's still tough to get an understanding of what keywords to rank on, but certainly helps with your domain authority by getting more pages onto the first page.