Ocoya

If you are a brand-new business with no social presence, Ocoya is a promising tool. It offers a simple profile setup process, which is a great starting point. However, there are some aspects to be aware of.

At the time of writing, the only social channels you can connect to our Facebook
Instagram, Twitter / X, LinkedIn (Personal and business profiles), and Pinterest. However, since I first purchased Ocoya, the main three are still 'coming soon', as are TikTok YouTube Shorts (only shorts) and Google Business.

As an agency and business owner, the fact that I can't even post to Google is a deduction of 2 stars (in my opinion). If your business uses TikTok, Google, or YouTube, there is no ETA for when it will come and no release date. These three social profile types were requested in 2021, and they are acting on it now; how long will it take to deploy? I have no idea. Also, a fun fact: Pinterest is DONE, and there are comments in their roadmap that they will move it to DONE since 2023, so they don't even update/monitor their roadmap.

But here is the negative thing about LinkedIn: if you're an agency and your client must give you super admin, you can't connect those channels. We deal with multiple brands every day, and for one reason or another, not all our clients are comfortable with such high-level access, nor do they want to plug directly into our software. Other social media scheduling software is fine if the person is a Content Admin. Still, Ocoya has decided to do this, which means we can't use the software.

Ocoya has incorporated AI features, which is a positive step. However, it has prioritised these flashy new features over core fundamentals.

In short, if you have a start-up with no channels, Ocoya may improve over time and become usable. If you're established or an agency, look elsewhere.