Yes it can create SOME footage that may look usable at first but there is no way to make it use only your footage or photos and when selling a product this is not usable by any means. How can you sell your product if the platform uses only ai or stock footage. Now when editing the created video is a total pain, the interface is very cumbersome, preview sometimes work, sometimes not, instructions are not clear (more so on the created script selection where there are so many things to click, you need contextual instructions ASAP) you should hire an usability expert to fix this because it can become very confusing really fast. Also your own footage or material cant be separated by brand which is also a pain when doing content for multiple brands , so you need a way to separate content in a folder or something similar.
So like i mention its going on a right track but i dont see a clear link on the platform to see how things are moving and as of now i havent been able to use a single content created from within the platform. We need a clear vision on when things are going to be fixed so that we can rest easy that our investment was worth it.