Quuu Promote

If you need vanity metrics to impress a client, do this. If you ACTUALLY are wanting your content to pick up steam on social, this isn't it.

tl;dr preview -- Quuu isn't very good right now, but you should still stack this.

If you're thinking whether to invest in Quuu Promote during last call, read on. First, I've been using Quuu Promote for a few months. Here's the top level highlights.

✅Friendly and responsive support
✅Easy to use interface
✅Unique concept -- nothing else like it on the market
✅ Great value, in theory

⛔️Lack of verifiable metrics
⛔️No true reporting and analysis
⛔️No ability to export data
⛔️LOOONNNNG wait times to get approved or disapproved

Essentially, you submit articles that meet their criteria. 4-8ish days later, you'll get an email that says it's approved, denied or needs editing. If it's approved, your article essentially gets aggregated into a system where social users can pick up and share your content. In theory, this is a great, win-win service with a sustainable revenue model -- users on both sides are paying, and probably happy with the service. Annndd.... you'll see the numbers. Whoa.... hundreds of shares. Dozens of clicks.

❓Must be working, right ❓

Not necessarily. This is where Quuu kinda falls flat on its face. I've promoted about 20 articles on Quuu so far, and I've manually checked analytics on all of them. That's because, Quuu's current way of tracking leads a lot to be desired. Most of this is out of Quuu's control, but I think there's more than could be done.

Here's a great recent example -- I promoted a piece of content that says it has 100+ shares and 30+ clicks. I also use a third-party link tracker so I can double-verify these stats through Poplink AND through Google Analytics.

What did I find over the last few months?

Well.... there appears to be a huge discrepancy between what Quuu reports and what actually happens. My Poplink and Google Analytics stats are much lower than what Quuu reports. (Also, I've done this with older articles that haven't received any traffic in months as ANOTHER layer of A/B testing)

I understand that there's a certain level of analytics that Quuu can't give because of social media privacy settings. Essentially, you'll be able to manually search Twitter and find some of those shares, but you likely won't find anything on Facebook or LinkedIn, except in the rare case that someone has their privacy set to public, or if someone in your extended network shares it.

Now.... more bad news -- the content that does get shared seems to be junky bot traffic. Granted, I've only verified this is on Twitter, as that's the only "traffic" you can verify. But, out of the few thousands (few hundred on Twitter) of shares my content has gathered, it's only gotten engagement past that TWICE. That means, I've manually checked those hundreds of Twitter shares, and there's literally been only two pieces of content that have gotten a retweet or like from those hundred-plus.