This speeds up the competitor research significantly, and for that alone, it's well worth the price on Appsumo and their website.
Secondly, the keyword research module is a great start. It's in beta now, which makes sense as it lacks many features, but It's a great start!
Watch my full review here: https://youtu.be/Hh2RdWHW9bM
For anyone getting started with SEO, there is value here. And I believe they'll continue to develop it, but already at its current stage, it's great.
Keep up the great work, Serpple.