Effortless analytics and real-time insights

About Umami

Once upon a time in the land of analytics, where data was king and confusion reigned supreme, Umami emerged as the hero we never knew we needed. Imagine a world where tracking your website's performance didn't require a PhD in data science or a labyrinth of cookie banners. With Umami, you can wave goodbye to the complexities of traditional analytics tools and say hello to effortless insights that are as easy to digest as your favorite snack. This isn't just another analytics tool; it's your trusty sidekick in the quest for growth, helping you understand your audience without the fuss. Umami is designed for the modern creator, marketer, and agency looking to make sense of their data without the headache. It’s like having a personal data analyst who doesn’t require coffee breaks or vacation days. With features like real-time data tracking, custom event tracking, and powerful filters, you can dive deep into your metrics and emerge with actionable insights that drive results. Plus, it’s privacy-friendly, meaning you can track your users without the guilt of invading their privacy. No more cookie banners blocking your path to understanding your audience! The beauty of Umami lies in its simplicity and effectiveness. You can set it up in minutes, and the data starts flowing immediately. Whether you're measuring the effectiveness of your latest marketing campaign or just trying to figure out what browsers your visitors are using, Umami has got your back. It’s open-source, GDPR compliant, and trusted by thousands of companies who have ditched the clutter of Google Analytics for a cleaner, more straightforward approach. So, if you're ready to take control of your data and focus on what really matters—growing your business—Umami is here to help you every step of the way.

• Effortless Analytics

  Umami measures just the important metrics that you care about and everything is easily accessible at just a glance.

• Visitor Insights

  Get detailed information about your visitors like their device, browser, OS and location.

• Custom Events

  Track everything that happens on your website like signups and cart checkouts using custom events.

• Realtime Data

  Data available in seconds, not days. The data that Umami collects is immediately available on your dashboard.

• Privacy Compliance

  Umami never collects any personal information from your visitors so it is fully compliant with GDPR and CCPA.

• UTM Tracking

  Measure the effectiveness of your campaign by analyzing UTM query parameters that are automatically collected.

• Robust Reports

  Umami comes with out of the box reporting that enables you to gain deep insights from all your website data.