Acumbamail

I am using Acumbamail for my business's email and SMS marketing needs, and it's been a mostly positive experience. The platform is incredibly user-friendly, making it easy to manage campaigns. Setting up email templates and launching campaigns is a breeze. It’s particularly handy for small and medium businesses with limited resources, but the need for effective outreach is substantial.

However, there have been a few bumps along the way. Once you've created a Design/Template, you cannot edit it, so if changes are needed, you are forced to duplicate that Design, which is counterproductive, to say the least. The A/B testing feature hasn't worked as expected, which has been frustrating when trying to optimize my campaigns. Additionally, I've noticed some issues with deliverability, with most messages being flagged as spam - even by low-security email accounts. I hope it will be addressed in future updates since reaching my audience reliably is crucial.

The white-label option is a great concept, but there's room for improvement. It would be fantastic if sub-accounts could create their own surveys and landing pages, and the system allowed for custom domain names, like "YourMkt.agencydomain.com" instead of "AgencyName.emlsend.com". Despite these challenges, Acumbamail offers much functionality at a reasonable price. I’m optimistic that with ongoing improvements, it will become even better.

4/5 Tacos - Hopping to change to 5 in the coming days/weeks