SalesLead GenerationClay
2
Clay

Clay

Scale personalized outbound campaigns in seconds, not months

Help your GTM team land more meetings. Combine 50+ data sources, web scraping, and AI messaging to enrich your data and automate your outbound at scale.

About Clay

Clay is a powerful SaaS platform that helps go-to-market (GTM) teams scale their outbound prospecting and lead generation efforts. The platform combines data from over 50 different providers, real-time web scraping, and advanced AI to help users build highly targeted lead lists, enrich prospect data, and craft personalized outreach campaigns that drive more meetings and conversions. With Clay, users can quickly pull in leads from a variety of sources like LinkedIn, Google Maps, and HubSpot, then leverage the platform's robust data enrichment capabilities to uncover detailed insights about each prospect - from their tech stack and recent funding news to employee headcount and social media activity. This allows sales and marketing teams to craft hyper-personalized outreach that resonates with their ideal customers. The platform's AI-powered email generation tools make it easy to create compelling, 1-on-1 messages at scale, while seamless integrations with popular CRMs, email senders, and other sales tools allow users to efficiently execute and track their outbound campaigns. By combining powerful data, automation, and AI, Clay empowers GTM teams to land more meetings and accelerate revenue growth in a fraction of the time it would take using traditional prospecting methods.

  • Build lead lists

    Clay allows users to build lead lists from 10+ built-in sources, including LinkedIn Companies, Google Maps, and HubSpot Contacts. Users can scrape lists from these sources and access over 50 filters to find the perfect leads.

  • Enrich lead data

    Clay provides access to over 150 data providers, allowing users to enrich their leads with a wide range of information, including tech stack, latest fundraising, B2B or B2C status, recent news, website data, competitor information, and more. The platform uses a 'waterfall' approach to find the most accurate data at the lowest cost.

  • Personalized email generation

    Clay's AI-powered email generation feature allows users to create highly personalized outreach messages based on the data they've gathered about their leads. The platform can generate 1:1 campaigns that are tailored to each prospect, increasing reply rates and booking more meetings.

  • Automated outbound campaigns

    Clay enables users to automate their outbound prospecting and messaging workflows. The platform allows users to build lists, enrich leads, prioritize prospects, and send personalized emails all in a matter of seconds, significantly streamlining the outbound sales process.

  • Integrations and connectivity

    Clay integrates with over 300 tools, allowing users to seamlessly connect their existing sales and marketing stack. This includes integrations with CRMs like Salesforce and HubSpot, email automation platforms like Outreach and customer.io, and workflow tools like Zapier and Airtable.

Platforms supported

  • Windows
  • macOS
  • Linux

Browsers supported

ChromeFirefoxSafariEdge

Developed by

Clay

Connect

What everyone's saying

3.5/5
24 reviews
It's fine. Sometimes cool. Sometimes useless.

Like most other reviews here -- the idea is really solid. I actually heard about clay a long time ago and was so excited when it popped up here I bought it instantly.

Now, that being said. Not sure how useful it's been in practice. I have one main gripe with it, and if it was fixed that would be awesome.

Who wants to import the entirety of their LinkedIn or Facebook? I don't know anyone who doesn't have a bunch of randos from years ago on both of those platforms that they don't keep up with but also don't delete. I don't want them all in my Clay list. Sure I could go through and delete them one by one once they're imported, but that's a huge waste of time, and defeats the purpose of making my contact list easier. And clay often hangs when archiving a single contact, so doing it so it's a huge pain.

What would be awesome: enriching the contacts I do have imported with their info from Linkedin and Facebook once connected automatically. Find their birthdays, contact photos, and job info without me having to add their info manually or delete a million stray contacts. Right now, it doesn't look like you can enrich your clay contact list without putting in a ton of work yourself.

If I wanted to do that I could just fill out their info in my regular contact list on my iPhone. Seems like it's more trouble than it's worth most days.

Not really sure where the AI comes in here either. Maybe if I spent alot of time filling out everyones info it would work but alas. This one isn't there yet. I hope it does get there because I would love it if it delivered.

An easy to use personal CRM that uses AI to remind you and help you deepen relationships is a dream...and right now that's all it feels like.

redstaplemarketing
Purchased from: AppSumo.com
Refund

5000 meaning nothing, too less

XXXXXX
Purchased from: AppSumo.com
Useless with the connections limit

I am hardly a heavy networker. After connecting my Google, LinkedIn and Facebook accounts, Clay informed me that I was already over the 5000 connections limit. It seems like it's mining all of my e-mails and pulling every sender and recipient that I've ever interacted with over the past 15 years!

kranix12695
Purchased from: AppSumo.com
Excited for this app

Been looking for an app like this while and Clay does an excellent job. I can see them growing and continuing to improve this beautiful software.

Brett16579
Purchased from: AppSumo.com
Managing Partner

Clay is a terrific app for building and maintaining your personal and business relationships. I have tried many apps, but this one is the best so far.

dave645
Purchased from: AppSumo.com
Love the Concept. Get Potential, But Not There Yet!

Clay is a wonderful concept! It could be powerful if the founders built what people wanted vs. holding on too tight to 'their baby'. The introduces unnecessary hardship that could choke the life out of a dream when you build what you want vs. what people want or are asking for.

1. To be called a CRM, in my opinion, indicates an understanding of the different phases a person or business may be in in a relationship and also the natural progressions of relationships. I see huge chunks of logic missing.

2. Clay seems to be fashioned more toward personal connections vs. business establishing in relationship depth for business, and I'd prefer the latter. I don't feel they are clear on who they are serving yet. I feel it's still in the ideation phase.

3. The 5,000 limit and the unwillingness to hear the needs of the masses, even if we're willing to pay more, was a deal breaker for me. The sole reliance on Zapier was also a dealbreaker. I don't even use Zapier. We use ActivePieces.

Overall, I love Clay's concept and potential, but potential is only possibility. It's not there yet, and it's not ready for mainstream.

If you sign up to sell AppSumo, surely you come with the consumers' needs in mind and counting the cost before launching. It seems they wanted to get their launch from AppSumo but failed to see the strategy turning early adopters into advocates to promote the service to those who missed out. From a business perspective, the latter is more valuable when executed right.

Otherwise, I hope they heed and listen to the voice of the people, including those in the Apple store. The reviews there aren't great, either.

dallasthegreat
Purchased from: AppSumo.com
Couldn't get it to work

The first day I was able to log in, but then unable to after that. It seems like a good concept, and visually it's nice, but after I couldn't log in. Would ask me to re-authorize the connection to my Gmail accounts, I did, and still it would redirect me back to the screen asking me to connect my accounts. Screen recording here: https://videos.dermportal.com/conversations/5fa54efd-9bc6-5f06-b2c6-956f2ef85709.

I had to refund. Seems to have promise, but in my experience and reading the other reviews, it seems to be buggy.

ElNalgon
Purchased from: AppSumo.com
Very versatile and nice; 4.5 tacos

The PROs
- The higher purpose of Clay is spot on.
- The UI is beautiful, fast and intuitive.
- The features are good and very versatile.
- The idea of the Nexus feature is brilliant.
- iOS feature (Mac user, as you might have guessed :-) )

The frustrations/annoyances/Cons
- Why provide us with what equals a free plan with a 5.000 limit instead of a tiered approach turning the sumolings into ambassadors and maybe even affiliative sellers? - I would gladly recommend / affiliate promote and sell Clay. As you, the Clay Team, say yourself, "It's the people within our network, or just beyond, that can make the difference." and "It's something we all know intuitively: to achieve more, to be more successful, to be happier, we need to start thinking about others first." You have a possible market winner and could gain so much momentum on your possible sumoling-network instead of a somewhat (pardon me) ridiculous limitation trying to maximise revenue at this stage of your hopefully glorious future.
- The onboarding should be much more precise: Instruct buyers to DOWNLOAD the apps and then onboard within the apps.

I love the app to 6-7 tacos (if possible), but the frustrations/annoyances/Cons reduce with 1.5-2.5 tacos = 4.5 tacos.

Best regards

ahc28
Purchased from: AppSumo.com
Glad it's not syncing back to my actual contacts

Love the idea. Love the interface, but for a contact management / CRM that mashes together hundreds of pieces of contact info from 50+ completely different contacts I can't give it more than 3 tacos. Even tried removing my integration sources, but the contacts created from those sources are still hanging around in the jumble of glommed together contacts. Just glad it's not syncing back to my contacts where I actually have good data.

830eb526ee0e439384e0f8ac7b79cf5f
Purchased from: AppSumo.com
Awesome, beautiful product

Shocked at the software on here people rate 5 tacos which is super immature. Clay is a mature product and is beautifully designed. I suspect most are frustrated by the 5k contacts limitation and thus are giving a superior product a poor rating. You gotta give this one a shot!

-Andrew-
Purchased from: AppSumo.com
Promising, but needs Work

I struggle with this review. I find it not so bad that it deserves a 3, but not so good to give it a 4. If there was a 3.5, that would be my rating.

Overall, the idea behind the platform was great. It was useful to pull data from different sources and provide a consolidated video of a person. I like how all the birthdays of my contacts are right there with me, and that there's an iOS app available.

However, the export function isn't as good as I would have liked it to be. Names from Facebook and Linkedin often comes in truncated, and I need to individually go into the linkedin to check and confirm the identities of the person and update the name. That takes ALOT of time.

I had shared the feedback on Appsumo, and was asked to email support. While the response here seems prompt, I had zero response from support after the email. When I replied here (in the question section) that I have not received a follow-up, I had no reply. This brings to question how good support will be once they are no longer on Appsumo.

5K limit is a huge barrier, it's almost like this is a preview for us to actually purchase the pro plan from them, which then makes this offer useless if we do.

Nexus took a long time to be ready (4–5 days?), but I kind of like the concept behind Nexus, there's potential there.

The import from contacts is also not complete. It would be great if it could pull other data like the notes we had written in our contacts. I have to manually transfer those notes and I write those to remind myself where I had known this person from.

Lots of potential, but definitately not one of the best deals I've tried on Appsumo.

AlexWong
Purchased from: AppSumo.com
Oh, ok Got it!

Five tacos because this is easy to use ( how hard is Home page or Review page people?)

Five tacos because this baby is about to grow into a giant, try the demo for yourself.

I was a FAT kid growing up in SoCal so, 20 tacos are only if the food is cooked just right. Clay is well done authentic Mexican food.

Theses Devs. are cooking up some great food with IOS/MAC features and they have their own AI, come on are you kidding me! Delicious! I can't wait.

Bawaka
Purchased from: AppSumo.com
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