It blows my mind that more people on appsumo haven't yet taken advantage of this deal! I appreciate that this isn't the favourite structure for an appsumo deal, but the value that this offer 1 year offer provides is incredible - and I can understand why it would make little financial sense for the business to offer a lifetime subscription.
Setting up the competitors to monitor is very easy, simply fill out a small form and the app will do most of the rest. Once done, just wait up to 48 hours whilst it collects the data; and then every day you will receive an email that provides you with an incredible insight into the activities of your competitors - as well as a weekly overview report.
The owner, Razvan, has been incredibly helpful and has shown an incredible willingness to add new features. He has recently added backlinks into the mix, and within an hour of me asking if a feature was available (the ability to add custom text to the white label emails), he had added this feature.
Great value for business owners and marketing managers, and even better value in my opinion for agency owners who can white label this software. Highly recommend!