Encharge

I purchased Tier 6 of Encharge – with no sponsorship from either AppSumo or Encharge. This review is based entirely on my own experiences.

Over the past few years, I’ve tested several well-known email marketing tools like Brevo, Mailerlite, Active Campaign, convertkit.

All of these tools have their strengths. They offer solid features and are suitable for a wide range of use cases. But none of them truly convinced me in the long run.

After all this time, I can honestly say: With Encharge, I’ve probably finally found the perfect email marketing tool.

A bit about me: I’m a solopreneur and content creator. I don’t run a traditional online store like WooCommerce or Shopify. I sell my products through ThriveCart.

My focus is clearly on growing my newsletter list. I send out a weekly newsletter and have already set up automated sales funnels (with more in the planning) to promote my digital products more effectively.

👍 What I Really Like About Encharge
After several weeks of intensive use, I want to highlight three features that have been true game changers for me:

📌 Flexible Segmentation
The segmentation features in Encharge are outstanding. I can create my segments exactly the way I need them for my workflows – completely tailored to my processes. And the best part: I can adjust these segments at any time without having to rebuild anything from scratch.
Compared to working with static lists, this is a huge improvement in terms of clarity and flexibility.

📌 Flow Builder & Automations
The Flow Builder is hands down the highlight for me. I’ve worked with many tools – but this visual automation editor is the best I’ve ever used.
It’s intuitive, powerful, and honestly, it’s fun to work with. It allows you to build automations not only quickly, but also in a logical and clearly structured way – a big plus for anyone who likes working with clean, visual processes.

👎What Could Be Improved
As much as I love working with Encharge, there are still a few areas where I see room for improvement based on my day-to-day use:

📌 Email Sending Delay at the Beginning
At first, I was a bit confused that my emails took several minutes to be sent. Only later did I find out that every new account goes through an automatic warm-up phase to optimize deliverability.
This makes sense in principle – but I think it would be helpful if this were communicated more clearly from the start.
The good news: after just a few days, emails are sent within seconds.

📌 No Option to Bulk Delete Contacts
A more technical request: it would be great to be able to delete multiple contacts at once – rather than having to open each contact individually.
Especially when cleaning up test data or incomplete entries, this would be a real time-saver.

👉 Final Thoughts
At this point, I can honestly say that I’m very satisfied with Encharge.

Initially, I was a bit skeptical because Encharge doesn’t offer as many native integrations as, for example, ActiveCampaign. However, I’ve been using Pabbly Connect to bridge that gap – and it has worked quickly and reliably.

Overall, Encharge has exceeded my expectations in many ways, and I’m glad I made the switch.