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I purchased Tier 6 of Encharge – with no sponsorship from either AppSumo or Encharge. This review is based entirely on my own experiences.

Over the past few years, I’ve tested several well-known email marketing tools like Brevo, Mailerlite, Active Campaign, convertkit.

All of these tools have their strengths. They offer solid features and are suitable for a wide range of use cases. But none of them truly convinced me in the long run.

After all this time, I can honestly say: With Encharge, I’ve probably finally found the perfect email marketing tool.

A bit about me: I’m a solopreneur and content creator. I don’t run a traditional online store like WooCommerce or Shopify. I sell my products through ThriveCart.

My focus is clearly on growing my newsletter list. I send out a weekly newsletter and have already set up automated sales funnels (with more in the planning) to promote my digital products more effectively.

👍 What I Really Like About Encharge
After several weeks of intensive use, I want to highlight three features that have been true game changers for me:

📌 Flexible Segmentation
The segmentation features in Encharge are outstanding. I can create my segments exactly the way I need them for my workflows – completely tailored to my processes. And the best part: I can adjust these segments at any time without having to rebuild anything from scratch.
Compared to working with static lists, this is a huge improvement in terms of clarity and flexibility.

📌 Flow Builder & Automations
The Flow Builder is hands down the highlight for me. I’ve worked with many tools – but this visual automation editor is the best I’ve ever used.
It’s intuitive, powerful, and honestly, it’s fun to work with. It allows you to build automations not only quickly, but also in a logical and clearly structured way – a big plus for anyone who likes working with clean, visual processes.

👎What Could Be Improved
As much as I love working with Encharge, there are still a few areas where I see room for improvement based on my day-to-day use:

📌 Email Sending Delay at the Beginning
At first, I was a bit confused that my emails took several minutes to be sent. Only later did I find out that every new account goes through an automatic warm-up phase to optimize deliverability.
This makes sense in principle – but I think it would be helpful if this were communicated more clearly from the start.
The good news: after just a few days, emails are sent within seconds.

📌 No Option to Bulk Delete Contacts
A more technical request: it would be great to be able to delete multiple contacts at once – rather than having to open each contact individually.
Especially when cleaning up test data or incomplete entries, this would be a real time-saver.

👉 Final Thoughts
At this point, I can honestly say that I’m very satisfied with Encharge.

Initially, I was a bit skeptical because Encharge doesn’t offer as many native integrations as, for example, ActiveCampaign. However, I’ve been using Pabbly Connect to bridge that gap – and it has worked quickly and reliably.

Overall, Encharge has exceeded my expectations in many ways, and I’m glad I made the switch.

I purchased Tier 5 in the previous Encharge campaign on AppSumo. At the time, I was working with Active Campaigns and was afraid to make the switch, in case Encharge was one of those tools that disappears quickly. It wasn't.

In February 2025, I decided the time had come. I'm not particularly skilled with these types of tools, so I decided to study their knowledge base from start to finish. It took me four or five days to understand the new concepts, and I finally made the switch.

So, I've been using Encharge for three months now, and I've set up the automations I need (they're called flows here), activated Double Opt-In, migrated the tags to the leads I had in Active Campaigns, and I'm sending my newsletter twice a week without any issues. I've even created triggers with webhooks from other apps, like Thrivecart or WebinarKit.

However, this past weekend I discovered an error in an automation, as some emails were being sent in triplicate. I wrote to support on Saturday, and by Monday, Vince (from Encharge support) had fixed the problem in the automation, which was my fault.

So I can't be more grateful to Encharge.

I can't see anywhere to create list, I want to add my contacts to my specific list and run automation once they subscribed the list.

Unable to send broadcast based on tags.

I don't know how they have 5 stars even the basic features are not available.

All the features in Enharge are beautifully presented and make working with the editor extremely enjoyable.

Weaknesses:

1. Saving Emails:
It always takes a few seconds to save an email.

2. Missing Double Opt-In Process:
There is no double opt-in process. This is a huge problem for all countries in the Union, especially Germany.

3. Workaround for the Missing Double Opt-In Process:
Enharge suggests that after registration, a lead is tagged, then receives an email, and if the lead clicks on the link in the email, they are considered opted-in.

The problem with this is that it takes four minutes each time for the recipient to receive the email. This means they sign up on a form and have to wait four minutes for the first email to arrive for the opt-in.

Then they "confirm" the opt-in by clicking on a link and have to wait another four minutes to finally receive their download link.

Enharge will surely suggest that I can already include the download link in the opt-in email.

However, this is not practical or clean for me.

Furthermore, I strongly suspect that Enharge is trying to save costs by running the CRON jobs only every four minutes to save on server costs.

However, the most important function of an email marketing tool is the quick sending and delivery of emails.

Only one taco and no more. I spent my entire Saturday setting it up, only to find out that I have to wait a total of eight minutes to get to my download link.

Hello, when you activate your membership account,
There is a column where you need to enter a URL.

I left the page to apply for the URL,
But the APPSUMO mark has already been registered.

But when I log in to https://encharge.io/, I see that there is no such account.

It seems to be a jump problem, please help me

I need help but no one is responding

---------------------------------

I give up.

After being ignored for several days, I refunded the money and bought a new one.

Things became $10 more expensive.

Hope he's worth it.

Looking at the good rating that this platform has I got the biggest tier but it happens that it is not suitable for ecommerce. Even automations like abandoned cart and any events on the website can't be tracked and followed up with an automated e-mail because of limitations of the plan. I got really excited to move from my current mailing service to Encharge as it is more intuitive to use but have to refund with a bit of disappointment.

Hi there,

I was happy to buy the Encharge for all the integrations, sadly not all the integration on the app sumo "integration" page.

So for Hubspot or Salesforce, you have to buy an additional license for $269 a month.

I have to admit, it's a bit frustrating that it was not stated on AppSumo like for Shopify and WooCommerce

I've been using Encharge for a few weeks now and I'm genuinely impressed. As someone managing multiple brands across several languages, I needed a flexible and visual tool for automating emails – and Encharge delivers.
The visual flow builder is a highlight: intuitive yet powerful. Tagging and segmentation make it easy to keep contacts organized across different projects and purposes.
I'm still exploring all the features, but I've already set up quote request flows, onboarding emails, and targeted follow-ups with very little effort.
Support has been responsive, and the documentation is clear. For a lifetime deal, this is an excellent investment.

I actually like this more than MailChimp. This is saving me a lot on annual operation costs.

I've been a loyal Encharge user for years and have generally loved the product for its power and flexibility. However, 2025 saw a major operational misstep during what I believe was a new process hand-off, and it shook my confidence.

My account was first paused over suspicions of sending cold campaigns (which is not my practice- they flagged BreakCold leads, another appsumo tool, based on the name). After agreeing to clear things up, support accidentally deleted all my leads—contacts I’d grown over years from legit sources: website visitors, clients, LinkedIn, etc. I never authorized these deletions and suddenly lost vital data without being warned. To their credit, support provided a backup restoration of my contacts, but when my account was finally reinstated, a segment trigger was missed by support, causing all my contacts (including those just restored) to receive unintended marketing flows—effectively spamming my entire list. This was deeply embarrassing and potentially damaging. While support reacted quickly to stop the flows once I noticed, their new process clearly failed both technical safeguards and communication protocols.

I do want to highlight that support was responsive throughout, and they did make good faith attempts to solve the issues as they unfolded. But this sequence—account pause, mass deletion without consent, partial restoration, and then a bulk send error—should never happen for a SaaS CRM. The stress of nearly losing my list and then mistakenly emailing everyone makes it hard to rate higher. With all that said, I’m sticking around, hoping management stability improves, but until there’s more reliability, I can only recommend with caution.

I'm email automation expert for last 8 years
Using it for more then 3,5 years for my own business
Really solid tool.
Even though I pay monthly for it as we overgrown LTD maximum - still worth it and one of the best offer on the market.

Thank you guys for a great tool

Wow. encharge is gold.
For context - I’ve used Zago, Acumbamail, mailerlite, Convert Kit, and Tarvent. For LTD, Tarvent has been the best. Really solid delivery rates, and everything is customizable. But the UI is terrible.
Since I already have Tarvent, I wasn’t excited to buy another email platform. But last week I learned that over 200 subscribers didn’t have my daily newsletter tag attached because of some mistake in an automation. I went to the automations and just froze. I had no idea where to look, or how to fix it. It was going to take hours to attempt to fix this...
So I grabbed Encharge - and it’s been amazing. The flows are simple to build. Everything works with the fewest number of clicks. Using it is as intuitive as ConvertKit is - Super happy with it!

Will test the deliverability next week, but from what I’ve seen, it looks promising. I in 3 businesses in my 9-5, and I’m looking at bringing all of them over to Encharge (if they can get a Shopify integration up)