Product DevelopmentWeb AnalyticsTruConversion
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TruConversion

TruConversion

Simple & Accurate Funnel Tracking and Optimization Software

TruConversion tells you what's working, what's not, and how to fix it.

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About TruConversion

TruConversion is an all-in-one analytics and feedback application that helps businesses identify and fix conversion pain points by understanding the WHY behind visitor and user behavior. With features like heatmaps, session recordings, funnel analytics, form field reports, microsurveys, and customer surveys, TruConversion provides a comprehensive toolkit for observing, analyzing, and making data-driven decisions to convert visitors into customers. Designed for marketers, product managers, and UX designers, TruConversion offers powerful insights without the need for complex setup or technical expertise. By simply installing a script on your website, you can start tracking user behavior and gathering valuable feedback in minutes. Whether you're looking to optimize landing pages, improve form completion rates, or understand why users are abandoning their carts, TruConversion has the tools you need to uncover actionable insights and drive meaningful results.

  • Smart Funnels

    A simple and powerful tool to accurately track your marketing funnels in minutes.

  • Session Recordings

    Watch how your visitors behave on your site to see what made them buy or bounce.

  • Heatmaps

    Visualize where your visitors click, scroll, and interact with your pages.

  • Form Field Report

    Get more leads and sales by optimizing your forms based on visitor interaction data.

  • Microsurveys

    Create simple onsite questions that deliver immediate answers from your visitors.

Platforms supported

  • Windows
  • macOS
  • Linux
  • iOS
  • Android

Browsers supported

ChromeFirefoxSafariEdge

Connect

Lifetime access
$69

Invest today for a lifetime of access and continuous updates, starting at only $69

What everyone's saying

4.9/5
1470 reviews
A great add on to Google Analytics

Nice tool. Gold standard for conversion tracking. Use it alongside Google Analytics to trace every single interaction on your website.

2de6f84b77e24eb2989e407aaab99e74
Purchased from: AppSumo.com
Great tool!

It does exactly what it says and it’s great tool to create funnels views and see recordings!

26befaa36905437aa50686c4ba3cf18b
Purchased from: AppSumo.com
Good experience getting started

Easy setup and straight-forward UI for getting started.

Sumoling_Number_1
Purchased from: AppSumo.com
first impression positive

looks good so far! need to give it a bit ore time to really get into all features. but first impressions look good.

mmm101010
Purchased from: AppSumo.com
If you’re new with a start up…

You’re going to want this. Intuitive and easy to grasp, it mitigates and streamlines the messiness and cost of other software. Great stuff!

morgantalty
Purchased from: AppSumo.com
Very excited to use this product

I have only just now purchased the product and installed the code on my website so I don't have any data just yet, but everything so far has been very simple to do. I love the idea of the hotmaps. My wife and I have our website and sell digital cookbooks so it will be extremely helpful to see where my customers are looking and clicking on my website. This will help us to tailor the message and layout to improve conversions. This is the first product of this kind that I have seen so I'm excited to see what it shows.

The dashboard is simple and intuitive. I'm not a fan, like most people, of complicated user interfaces. The code was easy to place in the header of my site's pages. I just cut and pasted the pre-made code.

So far, so good!

PowerOnPlants
Purchased from: AppSumo.com
Better than hotjar

I use frecuento y hotjar and Truconversion is better for me. Good job

ivanazabal
Purchased from: AppSumo.com
Excellent Tool and worth its weight in gold

With all the complicated conversion optimisation software out there its great to find a tool that is powerful yet simple to use. I tested it out on one of my sites first and was very impressed. I am going to use this on the rest of my sites and my clients sites. I especially love the forms feature.

Rosko72
Purchased from: AppSumo.com
solid product just slightly limited for lower stack code user

Solid 4 star product since it's very limited for 1 or 2 code stack user due to a lot of function is for code 3+ above to get the javascript trigger and other customizable trigger function.
In addition, when I first set up it took me awhile to receive result, and when I got result I don't see anything from my heatmap, which lead me to question about the tracking and thought I have to re-install the javascript code.
recording also doesn't seem to track fully, I tried my Macbook, and my android device accessing the site, but only my android device was being track and not my Macbook.
I wasn't able to access heatmap result from other browser like Arc, but I was able to access it in Chrome.

Overall, it's a solid product, just not smooth UI/UX from my perspective.

Paulspecial
Purchased from: AppSumo.com
Look for an alternative to Smartlook and Clarity

I've been looking for a suitable and less costly alternative to Smartlook which contains amazing tools to track funnels and conversion rates. I'd not found one until now. We tried MS Clarity but it's really not good .. even just at recording videos. Hotjar has been OK for recordings, but nothing else. This has been perfect for us!

phil67
Purchased from: AppSumo.com
Very nice insights

I bought this tool and have to say that it really helps to get some insights about my homepage i didnt had before. The installation is very easy and its working total fine. Can really recommend it.

robin394
Purchased from: AppSumo.com
So far so good!

I am a new user of TruConversion so I haven't deep dove into it yet... but I can definitely feel how useful it will be for my company. 🥳
Although I found there was a bit of a learning curve for me, I started getting great data from what I set up.
I like the granular aggregation options, and I really appreciate that I don't have to use the various Google platforms to get up-to-date information on daily visitors. 🤓
I have to admit that I will not use TruConversion to its full capacity - some of its options are beyond my current understanding 🤷‍♂️ - but it will be a powerful tool in my online arsenal.
I totally recommend! 🤩

IanRenaud
Purchased from: AppSumo.com
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