Product DevelopmentWeb AnalyticsTruConversion
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TruConversion

TruConversion

Simple & Accurate Funnel Tracking and Optimization Software

TruConversion tells you what's working, what's not, and how to fix it.

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About TruConversion

TruConversion is an all-in-one analytics and feedback application that helps businesses identify and fix conversion pain points by understanding the WHY behind visitor and user behavior. With features like heatmaps, session recordings, funnel analytics, form field reports, microsurveys, and customer surveys, TruConversion provides a comprehensive toolkit for observing, analyzing, and making data-driven decisions to convert visitors into customers. Designed for marketers, product managers, and UX designers, TruConversion offers powerful insights without the need for complex setup or technical expertise. By simply installing a script on your website, you can start tracking user behavior and gathering valuable feedback in minutes. Whether you're looking to optimize landing pages, improve form completion rates, or understand why users are abandoning their carts, TruConversion has the tools you need to uncover actionable insights and drive meaningful results.

  • Smart Funnels

    A simple and powerful tool to accurately track your marketing funnels in minutes.

  • Session Recordings

    Watch how your visitors behave on your site to see what made them buy or bounce.

  • Heatmaps

    Visualize where your visitors click, scroll, and interact with your pages.

  • Form Field Report

    Get more leads and sales by optimizing your forms based on visitor interaction data.

  • Microsurveys

    Create simple onsite questions that deliver immediate answers from your visitors.

Platforms supported

  • Windows
  • macOS
  • Linux
  • iOS
  • Android

Browsers supported

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Lifetime access
$69

Invest today for a lifetime of access and continuous updates, starting at only $69

What everyone's saying

4.9/5
1521 reviews
A Powerful Tool That Delivers More Than Expected!

TruConversion is a feature-rich tool that delivers far more than expected. It’s already running smoothly, and even though I’ve only scratched the surface, I can see its potential. For a beginner, the number of features can feel overwhelming, so a step-by-step tutorial would be a great addition. That said, it’s well-designed, promising, and I’m excited to keep learning and mastering it. Big thanks to the TruConversion team—I’m looking forward to the journey ahead!

115830509324618972238
Purchased from: AppSumo.com
An easier way to track website activity

I purchased Tru Conversion because I was appreciate of the robustness of the platform and it looked relatively easy to integrate into my sites.

I'm pleased to say it has been easy to integrate into my site and the UI setup is intuitive and easy to use, with good instructions provided to help the process along. I'm looking forward to getting the insights into my customer's journey.

I also liked how easy it was to integrate the tech into my sites without having to use complicated zaps.

taylor78
Purchased from: AppSumo.com
Pretty solid

Have got it up and running and am enjoying seeing the data coming in.

Setup was super simple, just a piece of code on the webpage before the head and you can then configure via truconversion site.

I like the heatmaps and recorded sessions which are helping me see who is lookging at what (amazing how few people get past that first part of the homepage.. I'll have to get that tweaked).

Some of the reports didn't work from my mobile (tried a few browsers as it suggested it was a client side issue).

So my honest experience is that this is a solid tool and feature set and it's a very reasonable price.

boris.prigmore
Purchased from: AppSumo.com
Tool with a lot of functions!

Has many functions and for a beginner like me it is a bit overwhelming, so step-by-step tutorial video would help a lot... that aside, it looks promising and will continue to use it until I master this tool!

formly_appsumo
Purchased from: AppSumo.com
Wasnt for me honestly

Thought I'd try this software out, but it just wasn’t for me.
- The UX feels outdated, and moving through the app isn't enjoyable.
- The features aren’t game-changers for me.
- I don’t see this as a tool I would use regularly, either for myself or for clients.

I’ll stick to Hotjar’s free tier since it offers more than enough features for me.

Wonka
Purchased from: AppSumo.com
Comprehensive and quick to get started with

The interface is easy to use if you have some technical skills. The only downside is the heatmap/user actions rendering, which is nowhere near the level of the competition.

116471644927079895692
Purchased from: AppSumo.com
See Your Targets, Hit Your Goals

My philosophy for growing any online venture is simple: you need analytics to make the right decisions, because you can't hit a target you can't see. Standard analytics let you know what is happening, but TruConversion tells you the why.

The Heatmaps let me see which parts of the page are the actual 'hot targets' for users and which are being ignored.

The Session Recordings are like watching game film. You can see exactly where a user's journey goes off-track, providing undeniable evidence of what needs to be fixed.

Those two features alone are so helpful, that they are worth the purchase price alone. I haven't had a chance to get to the funnel analytics yet.

If you're serious about making data-driven improvements to your website, this tool gives you the vision you need to hit your targets.

snowbunny
Purchased from: AppSumo.com
Nice combination of useful tools

Wasn't planing to invest but all the positive reviews got me curious. And after spending some time with the tool can recommend it for everyone that need to create heat maps, take session recordings, customer journey and in general take a lot of guess work from the marketing efforts.

adam3055
Purchased from: AppSumo.com
Exactly What I Was Looking For

A while back I was searching for software that creates heatmaps of visitor activity as well as screen recordings. I found a deal on Appsumo and it wasn't bad, but the screen recordings were hit and miss, basically any recording over 1 minute did not work correctly.

When I seen the features that TruConversion offers I had to take a chance and see the software in action so I jumped on the offer right away. So far I have not been disappointed and the screen recordings are amazing! Smooth, detailed and very informative of the visitors actions that will help me improve the user experience on my websites.

jetsettrading
Purchased from: AppSumo.com
Powerful Sofrware!

Easy to set up and will replace a couple of other tools we've been using!

ryan.waterbury
Purchased from: AppSumo.com
Really Easy To Setup, Looking forward to getting rid of Google Analytics

I purchased this analytics software because I was tired of how confusing GA can get. This is a great way for me to look at the data easily. Setup was very easy and I really like the layout of the app it's pretty easy to understand and use.

Just wish that it can integrate a bit better with woocommerce to pull the data from the sales totals. But overall I am pretty excited about this app. Give it a try, it's a great deal!

Microresearch
Purchased from: AppSumo.com
Perfect tool at the perfect time

As our site designs have grown more advanced, we've begun to graduate from needing simple link and event tracking to needing to understand our visitor's journey via heatmaps and funnel tracking - and truconversion is laser focused on revealing what our customers are doing on our sites. It also elevates us in the eyes of clients now that we can offer more in depth analysis than standard analytics. Best of all, the information compels our clients to try new things, test variations, and ultimately bring us more work.

uptospeed
Purchased from: AppSumo.com
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