Product DevelopmentWeb AnalyticsTruConversion
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TruConversion

TruConversion

Simple & Accurate Funnel Tracking and Optimization Software

TruConversion tells you what's working, what's not, and how to fix it.

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About TruConversion

TruConversion is an all-in-one analytics and feedback application that helps businesses identify and fix conversion pain points by understanding the WHY behind visitor and user behavior. With features like heatmaps, session recordings, funnel analytics, form field reports, microsurveys, and customer surveys, TruConversion provides a comprehensive toolkit for observing, analyzing, and making data-driven decisions to convert visitors into customers. Designed for marketers, product managers, and UX designers, TruConversion offers powerful insights without the need for complex setup or technical expertise. By simply installing a script on your website, you can start tracking user behavior and gathering valuable feedback in minutes. Whether you're looking to optimize landing pages, improve form completion rates, or understand why users are abandoning their carts, TruConversion has the tools you need to uncover actionable insights and drive meaningful results.

  • Smart Funnels

    A simple and powerful tool to accurately track your marketing funnels in minutes.

  • Session Recordings

    Watch how your visitors behave on your site to see what made them buy or bounce.

  • Heatmaps

    Visualize where your visitors click, scroll, and interact with your pages.

  • Form Field Report

    Get more leads and sales by optimizing your forms based on visitor interaction data.

  • Microsurveys

    Create simple onsite questions that deliver immediate answers from your visitors.

Platforms supported

  • Windows
  • macOS
  • Linux
  • iOS
  • Android

Browsers supported

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Lifetime access
$69

Invest today for a lifetime of access and continuous updates, starting at only $69

What everyone's saying

4.9/5
1508 reviews
I am impressed by the quality of the program.

YES, I am impressed by the quality of the program which is not in my mother tongue French but which counts on drawing a lot from my websites and you should know that being part of the seniors who is 64 years old I continue to do my training in the digital field precisely to learn in an educational way to people of my generation and it is one of the programs that I would recommend in affiliation of course.

NAGY.AI
Purchased from: AppSumo.com
Stop tracking data when you don't go into the site

While this tool is great, I was amazed to find out that if you don't log in to the site, they stop the tracking until you do, without even notifying you.

I just found out by mistake that my tracking script stopped working and I lost the data.

It doesn't make sense that a paid tool, and not a free version, decides to stop the site tracking.

I have the highest tier, and I use it just for one site, and I understand now how unreliable this tool is if they just decide to stop the account tracking (without even sending a notification email).

Very disappointed; too bad I can't ask for a refund.

yydevelopment1
Purchased from: AppSumo.com
Impressed

My biggest complaint is I find it's a little unclear what exactly I need to do in order to make sure I'm getting the correct heat maps and funnels etc that I am wanting to get but they do have some training that's not immediately present or apparent but seems to be probably sufficient for most of my needs. Their support is not the most responsive but seems to get back to me within about 24 hours. However the software itself is legitimately good. I put it on a couple of client sites just to get a sense of where people were going on those sites and I can already tell that there's at least a few actionable I'll be able to implement.

I full stacked at the final hour, and if they ever bring this back I would probably recommend getting it if you do client work especially or you have a website yourself that you want to be able to understand your customer journey on. I have even had a chance to do the full funnel system yet, and I'm hoping that there is good training on how to get that set up because I will be running paid ads soon and I'd like to see how those are converting. I've used similar softwares in the past like mouse flow that can cost easily thousands of dollars a year to operate. This was kind of a no brainer especially because I can offer it to my clients as well. Installing the code was incredibly simple

RankWith.News
Purchased from: AppSumo.com
What an extensive tool

I am a novice who is practicing to be better. This is a stellar tool, and I have plugged it into a couple of sites so far, and I had no idea of the traffic I was generating.

111836436247113248571
Purchased from: AppSumo.com
Excellent

It is very sweet to be able to buy a LTD of a service such as this.

I like that there are workarounds regarding the new tracking directive and compliance with GDPR.

Zumx
Purchased from: AppSumo.com
What an awesome tool

I was struggling to understand customer engagement and what really works to assess my website from a customer visit point of view. I can now see the details of the action of people coming to the website based on Truconversion.The information that I now have is absolutely priceless and worth every dollar I spent and more.
My multi vendor website is built on WordPress so now I can deeper insights

101683625408482076359
Purchased from: AppSumo.com
Easy to set up

So far so good. It was really to set up on our website.

esperanza_lebron
Purchased from: AppSumo.com
Is the GDPR also compliant for Europe?

Hi, before I use your service, I have a question. I am from Germany and would like to know how your GDPR is implemented. Are you compliant? Do I have to mention in my privacy policy that I use your service?
Thanks

Uli15820
Purchased from: AppSumo.com
5 stars

TruConversion helped us understand exactly how our customers use the site. We spotted where they were dropping off and made a few changes that boosted our sales. Easy to use, super helpful insights. Highly recommend for any online store.

siongthong
Purchased from: AppSumo.com
I am new…

… and what I have used it for yet, it worked well. I already know that I love the opportunities it provides, but as real life got in the way, I have not dived deeply into it. That will come with time because I know I will need this App. Before I start diving into the app, I will create my new homepage and that is in the making…

gudrun8
Purchased from: AppSumo.com
Worth checking out

It looks well developed and worthwhile of checking out. I have had a chance to test it myself yet but followed the encouragement to leave an early review and look forward to test it out in my workflow.

patrickw
Purchased from: AppSumo.com
Great Customer Service and a Great Product

I'm guilty of buying Appsumos and then forgetting to activate them. I've done that a LOT. Did that with TruConversion. But even though I was months beyond my activation window, they were so quick to help me out and activate me and that was awesome.

As far as their platform, I love it! It's got so much functionality that it can be a bit overwhelming. But I'm looking forward to getting great feedback on how a couple of our websites are getting used.

What I've seen so far I really like and I look forward to really getting a LOT more value from this software.

Well done guys! Love it! 5 Stars!

JustOneMoreThing
Purchased from: AppSumo.com
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