Simple & Accurate Funnel Tracking and Optimization Software

After using TruConversion for several weeks across two active websites, it’s clear this is more than just another analytics tool—it’s a complete behavioral insight ecosystem. The funnels feature has been a standout, allowing me to visualize user journeys and quickly identify where visitors drop off without manually configuring reports.

The heatmaps and session recordings have been game-changers in understanding how users interact with landing pages. I optimized my homepage layout after noticing drop-offs in unexpected spots, and my engagement rate improved noticeably afterward.

I’ve also appreciated the form analytics and micro-surveys, which helped uncover form fields that caused users to abandon submissions. The ability to collect on-page feedback in real-time helps make decisions grounded in user data rather than assumptions.

Setup was effortless—TruConversion integrated smoothly with WordPress and Google Tag Manager. While the interface could use a small refresh, its clarity and functionality more than make up for it.

Overall, TruConversion provides actionable insights that directly impact conversions. It’s ideal for marketers and small teams who want deep behavioral data without juggling multiple dashboards. Highly recommended for anyone serious about optimizing UX and increasing ROI.

This refined review follows AppSumo’s specific expectations for authenticity, usefulness, and direct product experience.

Yes — for many small‑to‑medium websites or businesses looking for conversion insights and wanting a one‑time purchase rather than a recurring cost, TruConversion is a strong option. Its feature set overlaps significantly with Hotjar (heatmaps, session replays, feedback surveys) but adds funnel & form analytics in the same tool.

If you already use Hotjar and it covers everything you need and you’re happy with it, you might stick with it.

If you are paying monthly, or you’re using multiple tools (heatmaps + funnels + surveys) and want to consolidate & save long‑term cost, TruConversion is worth a serious look.

But: evaluate your traffic volume, domain count, and be sure to check what “lifetime” means for your deal (limits, future updates). I signed with 1st tier because that's decent enough for me but may plan to upgrade after a while.

Dear Team, I was researching for a behavioural analytics toolkit lifetime deal (because I felt I was overspending at our current tool provider) and was impressed by the huge amount of positiv ratings (tacos) you got here from Appsumo customers. This convinced me to buy your product and I must agree, that you deserve this rating for the great offer. Getting started was easy and straight forward. Keep it up and thank you!

I was having a challenge converting my landing page into conversions. Truconversion gave me the visibility to understand why. Sometimes funnels feel like a dark tunnel and this product gave me a huge flashlight. I'm a sales girl turned marketer. Sometimes these products requires you to be a coder or techy person to use. This one is not. Super easy to use, understand, and implement. Very low learning curve.

Super happy with the value of this product. I was to quickly build heatmaps, tracking, etc. enabling me to impress a client within 48 hours.

This software by far is the easiest to implement to really get a grasp on your website, your funnels, and to look at the customer experience through their eyes. This helps you, tailor your site to exactly what is needed to lead you to the most positive outcome.

Trueconversion seems like a great tool! Very useful for optimizing funnels and analyzing user behavior

I have to say I was scepticle at the beginning, but was "converted" very fast. First of all the dashboard is so clean and clear. And the FAQ is extremely good, which is not a given thing. I love the fact that you can install via Google Tag Manager, it´s instantly live.

I had some starting issues , but the support was so fast in replying, everything was solved right away! I´ve been now for a couple of days and love what I´m seeing! I can´t wait to test out all the different features of TruConversion.

Great work, guys!

For so long i've been looking for what I believe the old Hotjar used to be and I think I found it. So far really enjoying TruConversion and the insight its been showing me.

I just got started and I still did not explore all of this platform but so far im very pleased from the data it provides. If there will be more sales in the future I will defintly but unlimited domains tier.

TruConversion is a feature-rich tool that delivers far more than expected. It’s already running smoothly, and even though I’ve only scratched the surface, I can see its potential. For a beginner, the number of features can feel overwhelming, so a step-by-step tutorial would be a great addition. That said, it’s well-designed, promising, and I’m excited to keep learning and mastering it. Big thanks to the TruConversion team—I’m looking forward to the journey ahead!

I purchased Tru Conversion because I was appreciate of the robustness of the platform and it looked relatively easy to integrate into my sites.

I'm pleased to say it has been easy to integrate into my site and the UI setup is intuitive and easy to use, with good instructions provided to help the process along. I'm looking forward to getting the insights into my customer's journey.

I also liked how easy it was to integrate the tech into my sites without having to use complicated zaps.