Product DevelopmentWeb AnalyticsTruConversion
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TruConversion

TruConversion

Simple & Accurate Funnel Tracking and Optimization Software

TruConversion tells you what's working, what's not, and how to fix it.

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About TruConversion

TruConversion is an all-in-one analytics and feedback application that helps businesses identify and fix conversion pain points by understanding the WHY behind visitor and user behavior. With features like heatmaps, session recordings, funnel analytics, form field reports, microsurveys, and customer surveys, TruConversion provides a comprehensive toolkit for observing, analyzing, and making data-driven decisions to convert visitors into customers. Designed for marketers, product managers, and UX designers, TruConversion offers powerful insights without the need for complex setup or technical expertise. By simply installing a script on your website, you can start tracking user behavior and gathering valuable feedback in minutes. Whether you're looking to optimize landing pages, improve form completion rates, or understand why users are abandoning their carts, TruConversion has the tools you need to uncover actionable insights and drive meaningful results.

  • Smart Funnels

    A simple and powerful tool to accurately track your marketing funnels in minutes.

  • Session Recordings

    Watch how your visitors behave on your site to see what made them buy or bounce.

  • Heatmaps

    Visualize where your visitors click, scroll, and interact with your pages.

  • Form Field Report

    Get more leads and sales by optimizing your forms based on visitor interaction data.

  • Microsurveys

    Create simple onsite questions that deliver immediate answers from your visitors.

Platforms supported

  • Windows
  • macOS
  • Linux
  • iOS
  • Android

Browsers supported

ChromeFirefoxSafariEdge

Connect

Lifetime access
$69

Invest today for a lifetime of access and continuous updates, starting at only $69

What everyone's saying

4.9/5
1494 reviews
Not a tool for just analytics but also for marketing & sales

This analytics tool would be a gem in anyone’s toolkit. The whole point to survival to any business is figuring out who makes up your target audience so you can market (spend money) to the right people and hopefully make money. In having a tool that provides stats on monitoring the behavior or your website, forms and also using surveys allows decision-making that is imperative to success. Imagine if you could not monitor actions on your website, know where your visitors left using forms, review session recordings, build funnels (smart funnels) from info gathered, then you’re left testing a variety of different tactics (more funding) in order to pin-point the right direction to your audience.

If you need a tool for which you can grow into, as TruConversion is not a basic tool with basic features, and want more metrics than Google Analytics provides, then take TruConversion for a test drive (at least to play with the visitor journey module). Remember, in addition to analytics, this tool will provide insight into creating better content to market for which improves sales – it will be an essential tool that lays the groundwork for the entire marketing and sales process.

I wish all the tools offered on AppSumo were as good and essential as this one.

DAMacLeod
Purchased from: AppSumo.com
It's not working

The funnel tracking is not working for me and my code is properly installed in my website...

Team is not answering quickly. It seems they don't know how to fix it.

barbacastillo
Purchased from: AppSumo.com
Works Like it is supposed to

My experience with truconversion it works as it is supposed to work, I can see the details of the action of people coming to the website, , Such information is priceless.
My website isn’t built on platforms like WordPress, but the installation and setup were very easy.

iabokandil
Purchased from: AppSumo.com
Monitor your website like a pro!

I learned about TruConversion via a youtube video and was blown away by what this software can do. The heatmaps and video recordings are a great way to review which parts of your website is working and how it can be improved. It allows you to make informed decisions based on real data. I found the on-boarding very useful and easy to use. Great product!

saghir.hussain
Purchased from: AppSumo.com
Great Solution

As soon as you login you can tell TruConversion is well built as the walkthrough and startup assistance is incredible.

No searching for next steps, the walkthrough takes you through everything you need to get going. I've used many apps on appsumo and sometimes I feel lost on first login and was impressed by the onboarding.

Further, the tool is delivering everything that was promised - I wish I had purchased a higher tier while the promo was available. Don't be left wishing like me and definitely give this incredible solution a try.

Recommended solution.

100900823742972047491
Purchased from: AppSumo.com
Super Impressed

This tool is a gem of an investment. After a couple weeks of product testing, I've found it to be one of the highest-value apps I've acquired via AppSumo in terms of bang for my buck. Does exactly as it claims and it's been quite bug-free so far in my experience. Very pleased with its capabilities, great UX, and smooth user experience.

mjhalliburton
Purchased from: AppSumo.com
Great at Funnel Optimization

I've been using TruConversion for a while now, and it's been a great app for understanding and optimizing my sales funnels. The heatmaps and session recordings provide clear insights into user behavior, showing exactly where people click, scroll, or drop off. I also love the built-in surveys and micro-surveys, they make it so easy to gather direct feedback and improve user experience.

104276011029097007263
Purchased from: AppSumo.com
Simply amazing product and value

Amazing value for an amazing product. Would have kicked myself if I missed this one.

rwill007
Purchased from: AppSumo.com
Improve Website Performance with TruConversion

TruConversion is an intuitive and user-friendly tool that helps analyze visitor behavior and identify areas for improvement. Even beginners can navigate it with ease, making it possible to enhance performance based on clear, actionable data.

106982384288281782161
Purchased from: AppSumo.com
So far so good!

Prefer this to hotjar and a great deal to get in on if you're into understanding and improving user experience! It's the right geeky rabbit hole for me.

contact3486
Purchased from: AppSumo.com
Working as intended

The tool provided me detailed analytics on my website, helping me understand my traffic profile.

109471139781471636248
Purchased from: AppSumo.com
One of the best

I have tried many session recording this tool looks solid and easy to work with i highly recommend it for people like to optemize for user experience well done keep the good work up

bariatric
Purchased from: AppSumo.com
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